Tokmanni Group's Store Brands

Vapaa Valinta


Tokmanni Group
Head Office
Isolammintie 1
tel. +358-20-778 2000

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About Us

About the Tokmanni Group

The Tokmanni Group is Finland’s largest discount retailer. The Group has a total of 144 stores in seven different store chains: Tokmanni, Tarjoustalo, Vapaa Valinta, Robinhood, Maxi-Makasiini, Maxi-Kodintukku and Säästöpörssi. All store brands will be consolidated under the Tokmanni  brand by the end of 2015. The Group’s store network covers the entire country, from south to north and east to west. The northernmost store is in Kuusamo and the southernmost in Hanko. In addition to the store chain the Group also includes the TokNet online store. In 2013, Group sales amounted to 711 EURm and Tokmanni currently employs approximately 3 000 employees.

The Group’s mission is to offer an extensive range of quality products at affordable prices. Thanks to professional and skilled personnel, a well-organised purchasing organisation and an efficient logistics system, the Group's network of stores is able to offer customers a wide range of both Finnish and international brand products.


The Tokmanni Group began with Okman Oy, founded by brothers Kyösti and Kari Kakkonen in 1989.

The ownership structure changed in October 2004 when funds managed by private equity investor CapMan became Tokmanni’s major shareholder. The change in ownership structure has made it possible to pursue a strong growth strategy. The Group acquired the Vapaa Valinta discount-store chain (35 stores) in October 2004 and the large Milleri discount store in Kylmäkoski in June 2006. In November 2006, Tokmanni Oy acquired the Säästökuoppa chain (4 stores) in the Oulu region. The most important acquisition to date was in January 2006, when Tokmanni acquired the entire share capital of Tarjousmaxi Oy (33 stores) and the business assets of Robinhood (12 stores). The most recent store acquisition was in November 2007, when the 10-store Säästöpörssi chain, based in southern Finland, was acquired.

In July 2012 Nordic Capital acquired 100 % of Tokmanni’s shares.

The Tokmanni Group now consists of the following major regional brand names: Tokmanni, Tarjoustalo, Vapaa Valinta, Robinhood, Maxi-Makasiini, Maxi-Kodintukku and Säästöpörssi.  The Tokmanni Group is Finland’s only major discount-store chain with nationwide operations. Following the acquisitions and with the opening of new stores, the Tokmanni Group now has a total of 144 stores, making it by far the largest discount-store chain in Finland. The Tokmanni Group has a store in every major town and city. The Group also includes the TokNet online store.